Can Coca Cola promote physical activity?

The Fifth International Congress on Physical Activity and Public Health, held in Rio de Janeiro, April 8—11, 2014, was sponsored by Coca Cola. This is the first time, to my knowledge, that a major conference on physical activity held in Brazil has been sponsored by an organisation whose policies, practices, or products conflict with those of public health. The sponsorship was not only financial; Coca Cola was everywhere—at side meetings, in the sponsors' hall, giving away its products and propaganda.